Wednesday, 13 June 2007

Tuesday, 5 June 2007

From a distance the headline of this sign was really intriguing. As I got closer I was initially disappointed that instead of some marketing ploy, it was just a sign from the police. My disappointment, however, was short lived, as I began to think, why Stolen Moments? Language that conjures up a couple, huddled in a doorway, making the most of the time that's left to them - for a petty theft warning? Well, it's different. And it certainly caught my attention. But then I became disappointed again that they hadn't continued the theme into the rest of the copy.

Friday, 1 June 2007

Nothing's simple anymore is it? Instead of just telling us not to climb the fence, they have to go into detail as to why. Do we really need an explanation for everything? Should Private signs elaborate why we're not allowed in? Should No Parking. Gates in constant use (which, from my experience, never seem to be) go into detail as to what this use actually is?

This, come to think of it, is not wise. Because the 'use' is probably so depressingly mundane that it would undermine the first part of the message.

My view is, if we need an explanation, then we really don't deserve one, do we.